MBHA Group renews its brand identity and enters fully into the digital universe.
A new corporate image as the result of a deep work of brand strategy and positioning, as part of the digitalization strategy and future vision of the MBHA Group.
The people behind MBHA have demonstrated over the years how the vision and will of a committed team and visionary leadership can generate innovative solutions capable of transforming the reality of a company in a traditional sector.
For years, the transportation sector for both goods and people has been undergoing a true revolution thanks to the rise of technology and an increasingly global and connected conception of the world, which is leading to unstoppable growth in global trade, transport and mobility.
With a successful track record behind it, a robust and international client portfolio and a spirit of self-improvement that has led it to be at the top of its sector, the MBHA Group recently set out to carry out an exhaustive internal exercise to consolidate its positioning, spread its presence as a successful business group and transmit to the world an image of leadership, experience, and a promising future.
In other words, the time had come to stop going unnoticed and to start conveying a message of future, innovation and success on an international scale.
It was time for a new image that reflected our track record and positioning.
It was time to be proud of our achievements.
To show the world our brand as a representation of our track record.
To set the tone and style for a new era.
To redefine and lead our industry through communication.
To dominate and conquer new markets.
It was and it is time to tell the world that we are one of the world’s leading brands in the automotive components industry without losing the essence that makes us who we are.
After this profound strategic work, the new MBHA is a dynamic, technological and familiar brand that evokes innovation, experience and group presence for customers who are looking for quality, reliability and safety when choosing their industrial partner.
A brand that guarantees a current and coherent representation with the desired positioning, helping to project a more modern and ambitious image.
A renewed, positioned and powerful brand ready to conquer new markets and strengthen its presence in all those in which it already operates.
A brand that, together with the new slogan «Crafting Innovation», conveys the positioning of a company focused on innovation and people, spreading a message of leadership, experience and internationalization.
All of this built around a strong and inspiring purpose that guides everything we do:
We bring the world closer by paving the way.
As in the past, at MBHA Group we will continue to design, manufacture and market the safest, most efficient and innovative suspension solutions for commercial vehicle manufacturers, thanks to the most advanced technology, the most cutting-edge manufacturing processes and the accumulated experience of more than 55 years as leaders in the sector.
And from now on, the new MBHA Group brand becomes a dynamic, technological, and exciting brand, which projects innovation, experience and leadership for customers who seek quality, reliability and safety when choosing their industrial partner for the manufacture of well-designed, reliable, safe and top quality suspension components.
New times. New image. New website. Same essence: the one that has brought us this far after more than 55 years leading the suspension components sector for the transportation industry.
As in the past, MBHA will continue to design, manufacture and market the safest, most efficient and innovative suspension solutions for commercial vehicle manufacturers, thanks to the most advanced technology, the most cutting-edge manufacturing processes and the accumulated experience of more than 55 years as leaders in the sector.
And from now on, the new MBHA brand becomes a dynamic, technological and exciting brand, which projects innovation, experience and group presence for customers who seek quality, reliability and safety.
New times. New image. New website. Same essence: the one that has brought us this far after more than 55 years leading the suspension components sector for the transport industry.
